Blockbuster to rent through new on-demand device

Are you a former vistor of a Blockbuster store who has in the past few years converted over to the every growing Netflix company? If so, you are among the majority. It is no secret that since Netflix has come into the scene Blockbuster's losses have just kept coming. Since 2001, Blockbuster has lost nearly $4.5 billion due to the convience and popularity of their rival, Netflix. Over the past few years, Blockbuster has had to shut down hundreds of their stores. It is clear that if Blockbuster wishes to remain in business, they need to think of a way to reinvent their company to make it more appealing to customers than using Netflix. Blockbuster has recently released their intention to use a new gadget that should help them get back their customer base. The device is a small box which connects to television sets. The device downloads movies and television shows over high speed internet which are then stored after. The idea branches off other devices made my Apple and other companies whose goal is to make connections between television and the internet. While Blockbuster has used other programs to rent out to customers, this device will appeal to a wider range of people who prefer to watch their T.V. on large screens. Although the amount of movies this service is starting at a much lower number than Netflix currently offers, their main focus is "quality over quantity." They are aiming to offer more recent, popular films. It is also believed that this service will provide a better quality film because "all the video will be stored on the 2Wire box."
I think that this sounds like a very innovative device. While Blockbuster believes their stores will still be used, it is obvious that everything is moving into the direction of more convient, faster, and better qualtiy products. I think that this sounds like a device with a very high potential. It is unfortunate that Blockbuster has been hit so hard by the popularity of Netflix, but with this new technology, I think they have great potential in taking back the majority of movie renting customers. I would definitely consider getting this device and hope that all of their plans for it work out. I think that Netflix offered something cheaper and more convient for movie watchers and I think that this device should do the same, with better quality. I am interested to see how successful this new technology becomes and am definitely rooting for Blockbuster.