UPS has recently implemented a new service called Delivery Intercept that allows customers to stop a package mid shipping process and change its destination with a few simple clicks. Next year when UPS has fully implemented the technology, it will have spent $600 million on the project. This technology is in-part thanks to already existing technology that allows UPS and its customers to track packages instantly. Every UPS deliveryman is equipped with a device that scans packages and relays the information of where they are to a central database that is able to be checked by the customer who sent it.
This new information technology by UPS is great news for businesses using UPS to ship products. Mistakes in shipping can now be corrected for a small cost rather than having to lose precious time and money to entirely reship the product after it reaches the original destination. I think this technology will totally reshape the way businesses transport large scale shipments because it gives them somewhat of a security blanket in shipping and allows them to ship packages without having to hesitate on if the destination is completely confirmed. I think this will allow businesses to ship products faster on average, thus decreasing the overall shipping process time. This increases trust in UPS by both customers receiving products and by businesses shipping products.
This technology is also great for UPS because more large businesses will choose to use UPS for all shipping needs. Being the only shipping company with a service like this allows UPS to stand out among all shipping companies, which I think it points out very effectively in its humorous “white board” commercials. Since most packages that are shipped are from businesses, convincing more businesses to use UPS is a very profitable prospect for UPS. UPS is creating a larger name for itself by its new and innovative information technology.
I believe that there are a few very well known shipping companies such as USPS, FedEx, DHL, and UPS. I feel that in the past it has been hard for one shipping company in particular to stand out from the rest of the group. But now, I feel that UPS stands out among the group as having the most innovative and advanced information technology. This is exactly their goal. UPS is marketing themselves as the shipping company that is the most time and cost effective through its advances in technology. This bodes well for UPS in the large business aspect of the shipping industry.
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2 comments:
I agree with the author completely in this blog and think that the UPS delivery intercept will prove to be a great addition to the company. The UPS delivery intercept will give the company a great competitive advantage over other shipping companies. I wonder how long UPS will have this system before other companies try to copy them. Could UPS potentially lose money doing this, because more and more people and businesses might not worry about definitely getting the correct address before shipping something? Also, I wonder what the rates are like for changing the destination of the item and how do the rates for people compare to those of businesses? I would like to look into this new system.
What UPS doing here is very smart and innovative... There are not very many shipping giants in the US. Personally anytime that I send a package I use USPS. This is mainly because I live on campus and it is the most convenient method for me. UPS has a reputation for being a fast and reliable delivery service but with this new feature I think they will raise their level of success indefinitely. With the introduction of a such a feature that is geared completely towards their customers many more people will choose to use UPS who did not in the past. The convenience that this service would offer would make it hard for business, especially internet based companies to not use UPS. If there was an error in the shipping address or if someone entered one address and wanted it sent to another one all you would need to fix it would be internet access. Information technology today is growing at such an exponential rate that it is hard to keep up with everything. People's lives are made easier everyday thanks to technology and the things that companies can do with it.
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