Blockbuster has taken a little longer then most other technology services to develop movies on mobile devices. They are a little behind then that of Apple. But the new service will be more efficient and maybe be able to be powered with a longer battery while be watched in multiply places. The new services will be built on top of Microsoft’s new software platform Live Mesh, a device that uses internet connection to share information in other devices or application. Live Mesh currently allows Microsoft programs to talk to one another, but the software giant says it will eventually support Macs and Windows Mobile smart phones. Blockbuster has been interested in letting consumers view movies on their mobile for some time now. Jim Keyes who is the CEO of the movie rental giants has used a storage device to download rentals and then transferring it to his blackberry. The only problem was trying to make it user friendly and getting it out to the public. "You can see how it would make a lot of sense to give users a way to share the movie they’ve downloaded from the new set-top box onto a mobile phone. But despite the upbeat tone of the story, this is all still theoretical stuff for the company. Blockbuster CIO Keith Morrow said eventually the company “wanted” to give customers access to “any movie on any device” with an internet connection and a screen." Morrow has yet been able to show his confidence in the new device, but has been working on it within the last year. In another way of developing this technology, Blockbuster is more concerned about giving this technology to portable media players for those who travel through Blockbuster kiosks. Morrow has yet to announce when this project will be put in the works. Other ideas that were included was using "Live Mesh to allow a person to pause a movie on one TV and pick it up at the same exact place the show left off in another building and a system that would let parents know if their kids were trying to watch a movie during homework time."
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I found this article to be particularly interesting because I too wrote about a new advancement that Blockbuster will be making. In both articles, it seems very apparent that Blockbuster is far behind in the update of their technology. It seems as though many other companies have made advancements that they are just now looking to acquire. While I think the idea of having movies on a cell phone sounds cool, unfortunatly we already have that ablility with Ipods and such. It seems that they are too far behind to simply catch up with other companies. I think that if Blockbuster wants to make a big comeback, they need to "wow" their customers with something a little more new and exciting.
Growing up it seemed like every weekend my friends and I were running to Blockbuster to pickup the latest new release. Those days seem to be long gone. Why go to the store when there are programs like Netflix that deliver to your door? Why pay for movies when pirating is so easy and seemingly without risk now-a-days? While Blockbuster has tried to get on the Netflix idea bandwagon they seem to be unsucessful. I agree that a new step needs to be taken to help increase their company perceived consumer value. As a blackberry user myself the idea of having movies readily accessible on my phone at any time is quite appealing. It would have to however be cheap and the amount of time I could have them would have to be significant. Streaming doesn't seem logical because of the dial up internet, so everything would have to be stored on the device. It should be interesting to see how this plays out and if Blockbuster is able to regain some ground that they seemed to have years ago.
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