Dell going Green

As our entire world is beginning to realize, we must do something about the increasing effects of global warming. In the last five years thousands of governments, companies, and organizations have begun this quest to reduce the effects of global warming on our planet. The latest company to join in the PC power house Dell. Dell plans to go green by greatly reducing unnecessary packing materials in there desktops and laptops. They plan to reduce the materials by ten percent in the next four years. Doing this will actual save Dell 8 million dollars. Dell has been generating such ideas by paying special attention too customer feedback. The company was able to read costumers blogs who complained about how small memory sticks were shipped in huge boxes. Dell saw this an was inspired to make to change. The company stressed that its long time CEO Mike Dell takes personal pride in such things that will have an environmental impact. Another instance came after a group of Dell employees had finished installing several thousand new servers for a company. After the installation the crew was left with a mountain like pile of boxes. The crew was sharing a few six packs with representatives of the company when they pondered why not package servers like beer bottles. This revelation led Dell to try this strategy out. Its outcome was a success. The new method greatly reduced the set up time and left costumers with fewer boxes.
Reasons like these are key as to why Dell was rated one the top 50 most innovative companies in Business Week. It is clear that IT technology was essential to obtaining such a prestigious award. Dell used IT to allow customers to blog on their website in order to give critical feedback. This led the company to reexamine itself and the way it operates. Ultimately the IT technology led to Dell changing unnecessary expensive packaging costs. It is certain for years to come that Dell will continue implore IT technology in order to connect with costumers and enhance there business.



Business Week