Everyone can agree that the world where PC’s were on top is now over. Mac’s have become more and more popular every year and even I am feeling the pressure to switch. My family and I have been long time PC users and I feel as if I have mastered the operating system. However, it is impossible to say that they are as efficient and hassle free as an Apple Computer. Apple has taken the technology world by storm with the most efficient, ground breaking features we have ever seen. For those people who have never experienced a Mac, there are commercials and marketing ploys out there that will capture you for sure, convincing you to switch from a PC to a Mac. I am here to talk about Microsoft’s response to the Mac’s nearly flawless operating system, and their technology strategy to steal their business right back.
Windows 7 is not set to launch until 2010, with Windows Vista still running strong and most all of the kinks worked out. Microsoft has to come up with something that Mac does not have to increase the appeal. What is so interesting about this new version of Windows is the approach that Microsoft is taking which I think is relatable to our Information Technologies class. Throughout our course we talk about the importance of information and how imperative it is for that information to be readily accessible to professionals along with average people. Microsoft is changing the way that information is passed on. It is keeping their new technology internal and not allowing it to move vertically. Usually when a new technology emerges the company gets out a press release and lets consumers and business know right away. Microsoft has decided that they are keeping the details of Windows 7 under wraps and allowing people to generate their own buzz. There have been hundreds of blogs written, you tube videos posted, and chat rooms created with people trying to anticipate what the new Windows 7 operating will entail. This is an interesting new approach and I think that this is very smart. If they had just come out and given all the details then people would find things that will be wrong with it and of course there will be skeptics. Another reason that they are not releasing much information is because they know things will change. This way people will know that when the information is released it is final and will not be changed due to errors they found with certain programs. Microsoft claimed in a press release that they are going to be very careful and only release bits and pieces “when they are ready”. We are taught that information is vital to the success of any company or product. Microsoft is very smart and they are going to take the tech world by storm. They have a very smart marketing strategy and people are buzzing already about the potential specs of it. Can’t wait to see what they come up with!
