Who would have thought that a cable company would ever make the transition into the wireless network? Aren’t the ideals around a cable company based in the strong connection within its’ wired technology? Well, Cox Communications has just announced that they are going against the norm. The goal is to broaden their customers into their own wireless network. Cox will be building such a network from the ground up. Their hope is to create a superior network that will draw customers with bundle packages with all their services. Cox realizes that it is maintaining its current customers. But this new form of technology will allow Cox to grow in many more areas if the technology works the way it should.
This new wireless network that they will create comes after the failure of their 2005 version, called Pivot. This old network, that was linked with Sprint, Comcast, Time Warner, and Advance/Newhouse Communications, was a total flop. Three years later Pivot is non-existent. Many questions and concerns are now being raised with yet another attempt at a wireless network. Will there be another flop? How reliable will it be? How strong will the technology perform? Is Cox just wasting time, energy, and most importantly money? These are the questions that Cox will have to answer in the coming months if it hopes to truly break into this type of market.
The truth of the matter is that Cox’s new wireless network will work efficiently. Cox Communications is dedicated to this new idea. They will not put a price tag on the new software. They will leave no stone unturned. “Wireless service will be a key driver to Cox’s future growth,” Cox President Pat Esser. "Now we are building our own wireless network in our footprint and leasing capacity from Sprint nationwide to deliver an integrated service that we build and manage," said Stephen Bye VP of wireless for Cox. The company is heading in the proper direction. It is with these new technologies that Cox Communications will continue to grow with long term future aspirations.
Sources: http://news.cnet.com/8301-1035_3-10076435-94.html
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Cox Communications seems to be working hard at obtaining their goal at a wireless network after experiencing failure just three years ago. But hasn't Comcast already come out with a variation of such. Wireless internet plus cable now come together in a package for a low price of $34.99/month. Will it be worth it for users to purchase the wireless cable alone from Cox Communications? Will it be paired with wireless internet? How much will it cost? I also wonder if its competitors will take after them with lower prices and better service? If, however their plan does succeed, Cox Communications will receive positive reactions from its current customers and most likely gain more customers in more locations. It would be interesting to find out when this plan will be released to the public and put into action.
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